Service Design Lead
The benefit of design-based service improvement is being realised across the business world, however understanding of service design methods are still fairly embryonic. Gaining organisational buy-in often means bringing other business stakeholders into the fold gradually, warming them up to the benefits of a design-based approach to service improvement over time. This session will examine ways to structure an initial business case for your service design methods. It will look at how to keep your initial stakeholder engagements impactful by structuring your business proposal along a simple problem/ solution model.
- Appreciating the importance of initial stakeholder engagement
- Structuring your design framework to appeal to non-designers
- Managing expectations of external and internal stakeholders