As customer expectations continue to rise, and competition for market-share becomes more and more cut-throat, how effective your organisation tailors its services to the customer will become a key differentiator.

The value of Service Design is undeniable. Organisations classed as Design-led have reaped a 228% higher ROI than the S&P 500 index. Organisations across the globe are finding that investing in understanding and improving their customer’s holistic experience is guaranteed to bring significant benefit.

In this exciting climate, I am pleased to present the Australian Service Design Summit. The Summit will be a forum for industry leaders to come together, network and discuss the key challenges and strategies in the Australian Service Design Industry, with specific reference to:

• Better understanding your customer-base and their needs
• Implementing customer insights effectively in your service design
• Communicating the value of design to traditional stakeholders
  
  

By attending the Summit, not only will you network directly with some of the country’s key thought-leaders, but you will come away a significantly more confident and capable Service Design leader, with a greater ability to affect change and disruption within your organisation to boost your customer-centricity.

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