As customer expectations continue to rise, and competition for market-share becomes more and more cut-throat, how effective your organisation tailors its services to the customer will become a key differentiator.
The value of Service Design is undeniable. Organisations classed as Design-led have reaped a 228% higher ROI than the S&P 500 index. Organisations across the globe are finding that investing in understanding and improving their customer’s holistic experience is guaranteed to bring significant benefit.
In this exciting climate, I am pleased to present the Australian Service Design Summit. The Summit will be a forum for industry leaders to come together, network and discuss the key challenges and strategies in the Australian Service Design Industry, with specific reference to:
- Better understanding your customer-base and their needs
- Implementing customer insights effectively in your service design
- Communicating the value of design to traditional stakeholders
By attending the Summit, not only will you network directly with some of the country’s key thought-leaders, but you will come away a significantly more confident and capable Service Design leader, with a greater ability to affect change and disruption within your organisation to boost your customer-centricity.
Learn How to Improve Your Customer Research Methods to Develop More Accurate Insights
Examine Methods to Measure the Value of Human-Centred Design
6 sessions in improving stakeholder buy-in to design-based projects
4 workshops to improve your real-world design skills
Network directly with some of the country’s key thought-leaders in service design and UX
Who Should Attend?
Department Heads of the following:
- Design Research
- Design Strategy
- Design Thinking
- Service Design
- Experience Design
- Human Centred Design
- User Centred Design
From the following sectors and industries:
- Banking, Finance, Superannuation and Insurance