Ensuring Successful Digital Transformation with Service Design: Lessons from Telstra

Ensuring Successful Digital Transformation with Service Design: Lessons from Telstra

Ahead of Service Design 2018, we chatted to Jemma Vandali, acting GM of Telstra’s Service Creation and Design Practice about:

  • How Telstra's usage of service design gained buy-in from internal and external stakeholders for their digital transformation
  • Measuring the success that service design methods have provided
  • The overall benefits of putting service design into practice



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