Ensuring Successful Digital Transformation with Service Design: Lessons from Telstra
Ahead of Service Design 2018, we chatted to Jemma Vandali, acting GM of Telstra’s Service Creation and Design Practice about:
- How Telstra's usage of service design gained buy-in from internal and external stakeholders for their digital transformation
- Measuring the success that service design methods have provided
- The overall benefits of putting service design into practice
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