Head of Propositions, Experience and Design
Whilst proper design and prototyping is not a process which can be rushed, it is nevertheless pertinent to build a set of outcomes into your design process to make the most of your team’s efforts. By taking the time to set a clear strategy for each service design project which you undertake, you will ensure that your design thinking does not drag out into design pondering. By setting goals and measuring outcomes, you will keep motivated, resulting in a better quality of work and thus better customer outcomes.
- Appreciating the role of self-assessment in shaping your service design approach
- Using objective benchmarks to motivate your staff to put their best foot forward
- Rethinking performance targets to inspire rather than induce fear