Dr. Alison Livingstone
Senior Service Designer- The Design Centre
IAG’s Service and Strategy Design team work in a highly dynamic environment, providing support and input on projects across a range of business units. With a background in Design Research, Dr Ali Livingstone has developed a flexible communication style using narratives and storytelling to create stakeholder buy-in. In this session, Ali will discuss her role at IAG, and how she works to guide her clients along the Design journey in order to bring them on-board with her methodology and processes. She will discuss issues such as the initial uncertainty which non-design stakeholders can face when presented with a Design-based approach, as well as how to take the right balance between explanation and results when creating engagement and understanding.