Head of Service Design
2:30 PM How Screenrights is Shifting Towards a Design- Centred Operation to Better Serve their Diverse Customer-Base
Screenrights has a customer base that could not be larger in scope. From individual writers, directors and producers to large Hollywood studios, Screenrights processes the royalty payments for all of them. In this session, Emma Madison will discuss Screenrights’ growing focus on design methodology, how it emerged and transformed the organisation, and the benefits which this has brought about for Screenrights’ engagement with their varied customers. Emma will also discuss Screenrights’ unique organisational position and how it affects her strategy and outlook.
- Understanding the diversity of your customers to inform your strategy
- Balancing fairness, efficiency and customer needs in the not-for-profit space
- Applying systems thinking to service design
- Getting organisation buy-in for a design approach