Senior Service Design Advisor
9:10 AM How Lion Leveraged Employee Persona-Creation to Focus the Strategy for a Major Digital Workplace Upgrade
LION are investing in new technology - the digital workplace program which will empower and connect its people anywhere, anytime. Given Lion’s global footprint, its manufacturing focus across dairy, beer, spirits, wine and non-alcoholic drinks this proved to be no mean feat. This session will focus on how Lion went about understanding the needs of its employees, in particular their use of insights to make sure the data they were getting from employees and transforming the Lion business for collaboration and agility.
- Using internal qualitative research to map persona models across the business
- Understanding your end users’ future ways of working
- Taking an inwards-facing approach to service design