User Experience Design Lead
12:10 PM How Tabcorp Have Made Research and Customer Inclusion the Backbone of Their Design Process to Drive Their End-User Experience
At Tabcorp end-users form the heart of the organisation’s design methodology, from extensive UX research and collaboration with business intelligence in developing a problem statement, to directly involving customers in ideation and testing sessions. In this session, Levi McCusker will discuss how his team has gone about this process. He will discuss topics such as the value of “power users” in receiving feedback, as well as the importance of good data in examining changing user behaviour patterns.
- Using customer journey mapping to visualise your customer’s service experience
- Examining the micro and macro aspects of service usage
- Using relevant insights to build organisational engagement