Senior Member Experience Manager
Embedding design thinking is a fundamental shift in the way an organisation runs. It is critical to have the right culture in place to drive this. This session will investigate strategies that have worked to gain buy-in and shift attitudes in the upper echelons of the business for design thinking to be effective. It will address the challenges of embedding design thinking, an ambiguous methodology into a highly risk averse culture.
- Using culture to promote Design Buy-in
- Leveraging non-traditional methods to implement non-traditional ideas
- Understanding the importance of Design in change management