30 - 31 October, 2018 | Bayview Eden, Melbourne, VIC

Octavia Maddox


Senior Member Experience Manager
Woolworths


3:40 PM Culture Eats Strategy for Breakfast: Setting your Business Up for Design Thinking

Embedding design thinking is a fundamental shift in the way an organisation runs. It is critical to have the right culture in place to drive this. This session will investigate strategies that have worked to gain buy-in and shift attitudes in the upper echelons of the business for design thinking to be effective. It will address the challenges of embedding design thinking, an ambiguous methodology into a highly risk averse culture.

  • Using culture to promote Design Buy-in
  • Leveraging non-traditional methods to implement non-traditional ideas
  • Understanding the importance of Design in change management


Check out the incredible speaker line-up to see who will be joining Octavia.

Download The Latest Agenda