UX Design Lead
One of the key issues facing Design proponents is keeping design as an exciting and innovative methodology, rather than just another set of processes to be implemented and followed. By taking an approach of not “doing just for the sake of doing”, ANZ has been able to implement an approach to Service Design which is “encouraged not implemented”. In this session, Owen Hodda of ANZ will discuss his work with the bank’s Design Expertise Group, examining how ANZ has gone about integrating Design practice into their organisational fibre.
- Keeping Design from becoming “just another process”
- Promoting organisational buy-in rather than instructing it
- Making sure your Design processes are relevant